ProductTank Yerevan, August, 2016

After a long pause the organizers of the ProductTank Yerevan meetup announced their next meetup, the ProductTank Yerevan, August, 2016 at the Armenian-Indian Center for Excellence in ICT. The schedule is as follows:

  • 7:00 PM: Attendees start to arrive. Mingling over drinks and food
  • 7:30 PM: First presentation
  • 8:00 (ish) PM: Second presentation
  • 8:45 PM: More mingling
  • 09:15 PM: Event ends
clock 10 August at 19:0
clock Armenian-Indian Center for Excellence in ICT
1 Alex Manoogian, 0025 Yerevan, Armenia
RSVP on Eventbrite

Who attends ProductTanks?
Our members are Product professionals from companies all over Armenia. Most of our audience is comprised of Product Managers, but we also have Designers, Marketers, Engineers, etc. At the meetups, we usually have 80-120 mid-to-senior level professionals.

ProductTank Yerevan, November, 2015

After a successful meetup at the Ayb High School, another ProductTank Yerevan meetup is on the way, this time at the Synergy International‘s headquarters. The schedule is as follows:

  • 7:30 PM: Attendees start to arrive. Mingling over drinks and food
  • 8:00 PM: First presentation
  • 8:30 (ish) PM: Second presentation
  • 9:00 (ish) PM: Third presentation
  • 9:30 PM: More mingling
  • 10:15 PM: Event ends
clock 25 November at 19:30
clock Synergy Business Center
A. Armenakyan 2/5, 0047 Yerevan, Armenia
RSVP on Eventbrite

Who attends ProductTanks?
Our members are Product professionals from companies all over Armenia. Most of our audience is comprised of Product Managers, but we also have Designers, Marketers, Engineers, etc. At the meetups, we usually have 80-120 mid-to-senior level professionals.

ProductTank Yerevan, October 2015

With little over a week to go, we’re also looking for a venue to host the second ProductTank Yerevan. If you have a great location that can host up to 100 people or know someone who does, let us know using this form:


Our team has already organized two events around product development and they both were great success. The next meetup will take place on the October 15th. And we’ll soon come back to you with details.

In the meanwhile please drop us your note, if you have proposals for topics, talks, locations for the first round.

19.15 – Speaker setup
19.30 – Start attendee registration
20.15 – ProductTank introduction
20.20 – First Speaker
20.40 – Second Speaker
21.00 – Third Speaker
21.20 – QA with all 3 speakers
21.45 – Event finish (followed by post event drinks)

Event’s facebook page:

ProductCamp Yerevan 2015

ProductCamp Yerevan (PCY) is the first and the only unconference for product managers, product marketing managers, entrepreneurs and others with passions for product, online and IT, in Yerevan, Armenia. ProductCamps are held regularly all over the world.

The PCY 2013 took place at TUMO Center for Creative Technologies, and hosted 250 participants, which is an impressive number for Yerevan. The keynote speaker was Wouter Blok from Google (Industry Manager Travel).

PCY 2013 was a huge success, it was supported by many local and international companies, and spread the word about the developing product community in Yerevan. During the full day event 250 young professionals and seasoned entrepreneurs were discussing topics varying from starting a company to exit strategy, from legal issues to entering the American market, from SEO to behavioral marketing, from developing an MVP to Agile, and others.

Despite ProductCamp being annual event series we did not have PCY 2014, however the PCY 2015 will only be 2 months late. We plan doing it in mid February or early March. We believe growing the product community in Armenia is our country’s future’s guarantee, and we should do it together.

Why is it important?
Because there are smart people in Armenia, who can create and want to create, and they need guidance. We have strong leadership in many Armenian tech companies and startups, and as new graduates look for job and new tech companies come to exist, the need for mentorship and evangelists arises.

What will it give to the community?
The PCY is one of the initiatives that brings together product managers and marketers, online concept developers and business owners from technology companies and other innovative businesses, with a single goal of fostering and growing the product community in Yerevan.

How is it done?
Most of the event and all of the sessions are held and run by the participants. The general process is supported by self-organized volunteers.

ProductTank Yerevan 2014 Spring

ProductTank Yerevan
It’s that time of the year again when the product-people of Yerevan gather together to discuss great ideas, share their experience and be a part of the growing product-community of Yerevan.

The first product-driven un-conference in Yerevan, the ProductCamp Yerevan 2013 was a huge success: 150+ product specialists, enthusiasts, and students gathered together last December at Tumo Center for Creative Technologies to have a full day of thinking, networking and fun.

Here we are again! On the April 30th Ginosi Corporation Yerevan Office is calling for a second product-driven un-conference at its headquarters – the ProductTank Yerevan 2014 Spring.

ProductTank sessions are quarterly organized meetings in the field of Product Management. As opposed to its older sister ProductCamp, ProductTank session is organized more often and is aimed for product professionals working in the mobile and web industries who come to exchange ideas and experiences about:

  • Product Management
  • Design
  • Business Modelling
  • Metrics
  • Usability

ProductTank features talks from guest speakers on both technical and business related topics and good old-fashioned networking over wine.

3 topics will be presented to discuss at ProductTank.

Follow the event on its Facebook page.

Keynote Speaker Wouter Blok – Industry Manager Travel at Google

wouter blokWouter Blok could currently be described as one of the most influential marketeers in the world not only because of the numerous industry awards he’s won and his current position as Industry Manager Travel at Google (The Marketing Company) but also because his energy, open style of management and passion for marketing are incredible to see first-hand. I’ve had the pleasure of working with Wouter for several years and am happy to announce that he’s accepted to join the first ProductCamp in Yerevan 2013 as the keynote Speaker.

“Choose a job you love, and you will never have to work a day in your life.” – Confucius you rock says Wouter.

Join us on December 15th, 2013 at TUMO for this incredible event.

Register at and get your free ticket now!

The Art of Networking Meeting Interesting People

The Art of Networking Meeting Interesting People
By Laura Bilazarian

One of the most initially intimidating aspects of being an entrepreneur or salesperson is networking.  (And let’s just get it out there, it’s basically impossible to be an entrepreneur without also being a salesperson)

The first step to go from dreading networking to enjoying it is to think of it as meeting interesting people instead of networking.  For example, at Product Camp, I’m going to meet three interesting people.  This will help with being genuine, which is critical for success.  It also makes networking fun.

I’ve complied some tips below as a foundation anybody can use to get started, but like anything, it’s practice, practice, practice.  Remember, half of your success is what you are saying, but half is also body language and subtle nonverbal cues (how you present yourself).*   As you practice, watch others who you think are doing well and mimic the parts that also work for you. 

Last, never ever be intimidated by anyone.  Remember, that in most cases, the only difference between the über successful and you is years of hard work.  Most remember fondly the time when they were in your shoes, in the trenches, fighting every day, and love meeting young entrepreneurs or technologists (assuming you are polite and confident). An exercise to help you get over intimidation is to go to series of events and walk right up to and have a conversation with the most intimidating person in the room. (Although if you want to do business with this person, this violates my “always get introductions” rule – see below)


Expert Rules for Networking

Be Confident, Genuine and Smile:  Smile, eye contact, firm handshake and be genuine.  Change your mindset to being interested in what makes this person awesome, rather than in what they can do for you.

Questions and Connecting:  Ask a lot of smart questions. If you have something to pitch, try to work it into something the other person is saying, but remember events are not really the place for full-on pitching; they are a place for learning, for serendipitously meeting awesome people, and for hosting meetings that you planned in advance with people you got introductions to, which brings me to my next rule

Get Introductions:  Always get introductions if you can, especially for high level people (and if you can’t, find a way to).  This means in advance of an event, look up who is going and who you want to meet.  Find a way to get an introduction, or if you truly can’t get an intro, find a way to be of value.  For example, hey mister CEO, I hear you are coming to Armenia, would you like meet so I can give you a brief overview of the landscape? I can arrange a bunch of meetings or an event with all the top Armenian startups if you’re interested.  You can make it more appealing by having the meeting while you show them some local tourist or other off-the-beaten-path spot.

SHORT Elevator Pitch:  That said, always have an elevator pitch.  This should not be more than five sentences.  If the person is still interested, you can tell them the next fifteen, BUT

Leave at the peak of the party:  Once you feel you’ve connected with someone, ask for their card and move on.  Business is about momentum and trust, and it takes multiple interactions to build both.  The point of first meeting is to get people interested in you and maybe your idea, and then the rest comes down to follow up, so…

Follow up while people are still high from the party:  This means the day after the event.  Send a short “nice to meet you” note with your contact information (or a linkedin request – but with a message!) and whatever follow up you spoke about (try to add value!).  This is critical because they will assume if you are doing that with them, you do this in other aspects of your business (ahem, with customers).

Be nice to everyone, including the crazies:  A VC friend of mine is one of the most connected people on the planet, and when I asked him how, he said “Give time to everyone, even the crazies, you never know where a hot lead or idea will come from,” but then he did add “only fifteen minutes for the crazies.”

Golden Rule #1:  It’s very simple:  give before you get.  The happiest people with the strongest networks are those who are always thinking how they can help others out first.**  I promise once you flip your mind to be focused on “what can I do for this person?” rather than “what can this person do for me?” the world will open up in entirely new ways for you.

Golden Rule #2:  Busy people hate uncertainty (and long emails, phone calls and meetings).  When you are asking a busy person for something, try to be as brief and direct as possible.  The higher up they are, the more important it is to narrow your ask to one or two direct action items.  Also, don’t ask for general meetings or phone calls – send an agenda in advance or at least give a reason for the meeting.  Don’t ever ask busy people anything you can figure out by Googling it.  
*Working out regularly really helps with your presentation because you will naturally stand taller and appear more formidable and healthy. There’s this phenomenon among VCs that any entrepreneur who looks like Mark Zuckerberg gets funded. In my opinion, most fit techies look like Mark Zuckerberg.

**The first golden rule is a bit of a nebulous concept for those who haven’t been practicing.  I suggest getting started by trying to think of three things you can do for everyone you meet and make introductions as often as possible – without forcing it of course.  When in doubt, you can ask “Is there anything I can do for you?”, but this is a bit of a lazy way out – come prepared with ideas!!