Session Format

Session Categories:

  • Opportunity Analysis: (Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems, etc.)
  • Product Strategy:(Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Technology Assessment, etc.)
  • Requirements Definitions: (MRD, PRD, Elicitation, Personas, Use Cases, Prioritization, UX, etc.)
  • Product Development(Agile Processes, Market Testing, Testing/QA, Beta Tests, Offshore/Nearshore Dev, etc.)
  • Go-to-Market: (Product Launch Plans, Product Launch Readiness, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel strategy, Sales Enablement, etc.)
  • Marketing Execution: (Demand Gen, Events, PR, Advertising, Social Media, Marketing Collateral, Sales Tools, Sales Pipeline, Channel Management, Marketing Metrics, etc.)
  • Product Lifecycle Management (Portfolio Analysis, Crossing the Chasm, Brand Management, End-of-life, Divestment, Customer Retention, Repositioning, etc)
  • Product Management Careers (PM 101, Team Management, Interviews, Roles Definitions, Small v. Big Company, PM Tools, etc.)
  • Other:  Feel free to suggest your own (related to PM)

Target Audience

  • PM Essentials –  product managers and product marketers with no or little previous experience in the topic. The discussion shall be around core knowledge and skills that a product manager or product marketer would want to know in the topic area.
  • PM Advanced – product managers and product marketers with previous experience in the topic area and that are looking to increase their depth of knowledge in that topic by discussing a narrow subject at a deeper level of detail.
  • PM for Entrepreneurs – startup entrepreneurs and small business owners that are looking to create breakthrough products but need a solid understanding of product management and product market principles as it applies to entrepreneurs, recognizing that an entrepreneurial company does not have a dedicated product management or product marketing role and that the practice of these principles may be different than in established companies.

Some Very Important Guidelines to Consider:
ProductCamp sessions are NOT for selling your product, your service, or you (e.g. consultants and recruiters). People come to ProductCamp and give up a day to give and receive useful information, not to get pitched at.
If you have expertise in your field, that will come through in your session and people will seek you out to learn about your product organically. If you would like to hand out materials in your session, that is acceptable, if the material is relevant to the topic at hand (e.g. a worksheet in a workshop session, a diagram in a presentation). Marketing slides for your product are not acceptable.

Contact the organizing committee to see what is and what is not appropriate. We do not enforce a lot of top down control on ProductCamp sessions. Thanks for helping us to keep the unconference spirit of ProductCamp alive.


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